What I've Learned from Guy Kawasaki's Art of Innovation Presentation

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Sep 27, 2008

What I’ve Learned from Guy Kawasaki’s Art of Innovation Presentation

I love Google Video. They have all the documentries in the world there.

Here are some key points that I’ve made from Guy Kawasaki’s Art of Innovation presentation. If you’ve seen his Art of the Start presentation, then these will look awfully familiar to you. In fact, I think he even used the same slides…

1) The DICEE Concept

Deep - does what it should and antipicates what you need. A product that goes above and beyond in solving a need.

Intelligence - pretty obvious. Put some thought into your products/services!

Complete - great products/services also include the support infrastructure around them, such as support, forums, conferences, websites - everything.

Elegance - has to be easy to use without a 50-page manual.

Emotive - Your product/service should polarize people. Either people will love it or absolutely hate it, but the point is nobody will become indifferent to your product or service.

2) Ride the Curve but Don’t Stay on the Same One

Don’t be 10-15% better at what you do, instead be 10-15 times better. This means that innovators should not always build on existing product/services that they are currently offering in order to meet changing demands, but rather to seek out the possibility of the ‘next curve’ and build products for it.

3) Your First Iteration Will Suck, but That’s Okay

Here’s the truth about the tech business: We ship and then we test. Do this to ride the curve before anyone else, or the world will past you by.

4) Tips for Your Pitches - The ‘10-20-30 Rule’

10 slides maximum

20 minutes for all the slides

30 is the optimal font size

The rest is for Q&A and other miscellaneous things.

You can view the entire video (~50 min. long) here:

Note: Google Video embeds are known to screw up. So if you want to watch the video full-screen, visit the original link: http://video.google.com/videoplay?docid=-3459408090550854446

Peter Kao