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Welcome to the ‘Real World’ Kids

My economics teacher in high-school told me something that I would never forget. He said, “You haven’t seen the real world yet kids. You’ll get a closer look when you go through University, but you won’t know how the world really works until you start your career.”

Being the cocky high-school student I was, I had thought I understood what he really meant but it wasn’t until I stepped out of my bubble and started meeting with ambitious and hyper-intelligent over-achievers that I’ve noticed there are so few sincere individuals in the world.

I won’t name the specific incidences since I actually have readers of this blog (surprise!) and don’t want to create unnecessary commotion, but people always judge others based on credentials, age, sex, ethnicity and act accordingly to those judgments. That’s fine - it’s part of the evolution of the human mind, but what is not fine is when you are rude to those below you and kiss the asses of those above you. Time and time again I see this around me and even experience it myself. And starting my own online advertising company has especially put me in the lowest of the lowest position since those around me have already made a career for themselves; they are rich; they have connections; they have decades of experience. Me? I’m an undergrad who’s building a startup with no experience whatsoever. What makes me even more upset is the fact that I can already spot people around my age starting to become the kinds of people I mentioned above.

When I build a more successful startup with my own bare hands, when I become richer than they are, when I build more connections, and when I have more experience than them I will tell them from a pedestal that they should treat everyone equally and with sincerity and respect. Then they will listen.

Peter Kao

My Video Interview for Univ. of Waterloo President David Johnston

I have been putting off this blog entry for a while now (over 2 weeks…) and I was going to put it off for tomorrow…but it’ll just end up never being done.

About a month ago, I received an email asking for my appearance on a video about Velocity for UW President David Johnston’s presentation at the Canadian Telecom Summit. As the director of Velocity told me, “The Summit is the highest profile telecom conference in the
country.”

Naturally, I was pretty excited since it’s the first video interview I’ve had relating to my online advertising startup - Influenza Media.

Peter Kao

Microsoft Atlas Cheats on Online Reach Prediction Research Paper

This makes me really mad. Microsoft has done it again. Over and over again they prove to be deceitful, which just shows that they are a company without any sense of moral value. I can’t believe that the world’s largest and most influential company can be so evil. Okay fine - evil might be an overstatement, but I really hate how they conduct business.

I was reading a research paper produced by the Atlas Institute from Microsoft. They are part of Atlas - the advertising section of Microsoft that produces research data to help advertisers [convert into paying-suckers for Microsoft's overvalued products]. The purpose of the research is to show how the Atlas platform is able to more closely predict actual reach with projected reach. They even had the balls to put this up on the first page of the paper:

Atlas lies in research paper

So what was in the research paper that made me so mad? This…

Atlas graph cheats

At first glance, it looks like any digestible graph, however, upon further inspection one can see that the axises (Actual Reach) and (Predicted Reach) do not start with the same distances from the origin. In fact, the bottom axis (Actual Reach) starts slightly to the right of the graph. This would be okay if you were comparing two completely different kinds of values such as time with temperature, but we are talking about the same kinds of numbers here - we’re talking about the number of audiences. To make matters worse, the scale is on a log10 scale! That means the increments in the axis increase logarithmically (with base 10)! A slight shift in the graph would mean HUGE inaccuracies in the graph.

Before I go any further, note that the closer the samples (presented as dots) are to the solid line, the more accurate the prediction reach is to the actual reach. Microsoft has skewed the solid line so that it better matches with the actual numbers!

So, I took the liberty to fix the graph a bit so that the line looks like how it’s suppose to look like:

Atlas graph cheats LOOK AT THE DIFFERENCE

The blue line that I have drawn is the actual line. The closer the dots are to the line, the more accurate the data is. At the bottom in green, I separated the increment of 10 million into smaller increments of 800,000 to show how off Microsoft was in their mistake.

They were approximately off by 800,000 to 1,500,000 audiences! That’s a huge difference.

Screw you Microsoft. I’m not going to use your stupid-ass Atlas product.

Note: I’m sure that this mistake has gone unnoticed for most executives/managers. Not everyone has the time to look at the graph carefully. And that’s exactly what Microsoft counts on…

- Peter Kao

I’m Thinking of Voluntaring for New Venture Pathways

Today, I went to the group meeting for New Venture Pathways. They are funded by CBET under the University of Waterloo’s Enterprise initiative. New Venture Pathways provide resources and tools for aspiring or existing entrepreneurs, such as local listings of seminars or events related to starting your own business.

The meeting went pretty well and the work involved seems interesting. I’m thinking of helping out in the technology area of the group (website, database etc…) and the financial area, so I’ll be (hopefully) gaining lots of experience in those areas. Joining NVP is also a great way to network with ‘key’ people :)

Cheers,

Peter Kao

Great Explanation on Poverty Today

I go on TED.com while I eat sometimes. It’s a great place to listen to the greatest minds on our planet. The topics range from Technology, Economics, Design (hence, the name TED).

Today, I saw an incredible presentation from a doctor/researcher named Hans Rosling. He used the data published by the United Nations to see (graphically) the patterns of poverty, the economic performance and health of countries. The software he had used was absolutely amazing (as was his entire presentation). You can see a picture below:

Stat software used by Hans Roslin from TED

He explained that we are focusing too much on the health issues of developing countries, but obviously he can explain it much better than I can so here’s his presentation below:

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Going so soon? May these links be a guide to web enlightenment. Schwing!