Advergaming
So I’m guessing you’ve read my ad and are interested? Sweet. I was under the impression that people don’t actually read what’s on the bulletin boards anymore…
Anyways, the company I am planning on starting is called Influenza Media. The name comes from the fact that the first part of Influenza sounds like “influence,” which is appropriately named since it’s an advertising company and it’s supposed to create advergames that influences consumers. Also, “Influenza” comes from (hopefully) that the advergames will spread virally, like the influenza disease. But okay, enough about the naming part.
Influenza Media is an ‘advergaming‘ agency. The company produces Flash-banner games that implement creative and intelligent advertising and marketing strategies into fun and addicting games.
You may have heard or even played such games as Whack-the-Monkey or Whack-o-Mole and Win a Free iPod. The problem with these games is that they do not fully utilize the immersion effect of games. When a player plays a game, they immerse themselves into the game world of the game they’re playing. With this in mind, Influenza Media strategically implements advertising techniques into the games which lead to high click-through-rates. And of course, high click-through-rates means $$$$$$.
The theory behind the company is that it provides new ways to reach consumers by adding value to advertisements in the form of fun and interactive games that people want to play. The games have performance measurement tools installed on the back-end to provide clients with live data. And the games will be served via partnered ad networks such as Google (hopefully), Casale Media etc…
Forget about littering the internet with junk ads that nobody will click on. Engage consumers and provide continuous fun and entertainment that consumers will keep coming back to, all while increasing brand or product awareness. Of course, do all this while making loads of money!
So what’s in it for you?
Reasons to partner up:
- Grow your experience and income along with the company! When the company make money, you will rake in the cash
- Get loads of experience in areas you wouldn’t otherwise be able to without climbing the corporate ladder while kissing everyone’s asses
- Work in a field (games development, graphics design) that you are passionate about as a living!
Still interested? A bit confused maybe?
—-if Yes —-
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- Peter Kao
