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My Workterm at Microsoft and What I have Discovered About It’s Culture

Working at Microsoft Canada in Mississauga last work-term has taught me many lessons. Lessons that weren’t directly applicable to my job title at the time, but lessons on where I want to be in terms of my career and what I want to do. Also, my work-term showed me just how much I hate the corporate culture – the cubicle job, the many politics, the fake smiles on people’s faces and so much more. It really got to me midway through.

Now, instead of continuing on with my complaints (there are many) there are some good aspects to working at a big company, especially for a marketing position. For one, the larger the company, the bigger their spending on advertising. So, as someone interested in getting his foot in the door with marketing Microsoft was an ideal place for me. Or so I thought…

The thing with big corporations is that their culture has matured to the point of saturation. At some point in time, Microsoft’s culture became a staple. If you didn’t think like them, you weren’t hired or kept for long. A company’s culture is extremely important and Microsoft failed to create a sustainable culture.

Microsoft’s culture is pretty obvious. One can smell it in the air upon setting foot in their premises. Many programmers know it, and try to avoid it – bashing Microsoft’s brand in the progress. What is Microsoft’s culture? I’ll put it in 2 short sentences: Microsoft’s culture is aggressively business-oriented. It is dominated by old-fashioned behaviour along the very tall hierarchy chain. 

Microsoft’s culture is aggressively business-oriented.

Microsoft, a software development company (now branched into hardware development, as well), has non-technical staff in all positions. At Microsoft Canada, I would say most employees were non-technical. I don’t expect the marketing division to have programmers, but  they should at least hire people who understand where technology is heading and the current internet phenomenon. So many project managers didn’t understand what Twitter is, let alone how to use it. There were even senior staff who don’t know how to copy and paste, resulting in tons of wasted time just re-typing everything.

It is dominated by old-fashioned behaviour along the very tall hierarchy chain.

I found this incredibly interesting. A few weeks into my work-term, I was happy to hear that Microsoft had recently replaced its staff with younger employees. I was expecting the workplace to be buzzing. Instead, it was stiffling. Senior staff did all of the talking and decision-making when it was clear that they weren’t the experts. I felt this first-hand. In one of my team’s monthly meetings, the higher-ups were discussing Microsoft and Google’s position on the market. I had a few inputs on this since I update myself daily with both companies, and plus I follow tech-internet news. I decided to send an email to the entire team, including the director of my work division to discuss an article I had found online. It was entirely appropriate since a few days before the team was scratching their heads on how to proceed. I received no replies back. It was after my work-term ended that I had found out the higher-management found my email to be (and I quote): “Inappropriately written for communicating with senior staff.” I believe I’m pretty good at writing emails. In fact, I’ve received several compliments before. The issue with my email wasn’t that it sounded “rude” but rather it was coming from a lowly co-op student.

Another fascinating event was when I had written a similar email (but of a different topic) regarding one of the emails another director had written. I was respectively opposing her point by writing to other Microsoft co-ops to initiate a discussion. Instead of a discussion, one of the co-ops told me that the director was way up there and that I shouldn’t be questionning her decisions. I should accept that she knows best and leave it as that. There was so much backlash that I just had to continue the debate. It was too interesting to just let it die off. It was clear to me that these students would be hired as full-time employees at Microsoft and continue the downward spiral of the company. They understood so little about their industry, yet they will dedicate years of their lives to it. Instead of spending time to learn more, they reject any ideas except those proposed by their immediate bosses. This was a trend with full-time’s as well.

Man, I can keep going on and on but I’m just going to cut it short. Microsoft is a dinosaur kind of a company: Ancient, big and slow.

Does the pride of a successful company always take over it’s culture? Is this the precursor to a lack of innovation that so many big firms face? As always, let me know what you think.

To cap it off, this is a print-out I scanned:

But Microsoft employees DO use Google Maps!

I had printed this off and someone at the printer picked it up and wrote a note. Funny thing is…everyone at Microsoft uses Google, they just don’t admit it infront of their bosses.

- Peter Kao

Effective Ways to Advertise to Students

I’m currently working on the marketing strategy for an upcoming University of Waterloo event – Yahoo’s Hack U and thought I would share with you a list of ways to advertise to students that I wrote up:

 

This is a compilation of very inexpensive but effective ways to advertise to students. Luckily, university (and college) students are fairly easy to market to since they spend a large amount of time in specific areas of the school. Students are also constantly seeking out ways to take their minds off of school. So, an ad that is displayed through offbeat methods (such as painting a giant rock, slapping an URL on it and dropping it near campus) can create strong and memorable messages, even for busy-minded students.

Without any more blabbering, here they are:

 

Conventional Methods

 

1) Plug it Everywhere

Your emails, MSN status, Facebook status, Twitter, Gtalk status, whatever. Plug a one-liner anywhere you can to maximize visibility. If you use any of the above and I’m sure you do, chances are your friends do too. The above list are all communication tools, so if your friends see it they can easily ask you what the product/service/event is about.

2) Power of a Website

Everyone uses the internet. Everyone. Websites are great ways to inform students in an engaging and non-intrusive manner, and additionally, advertisers can also see what messages work and what doesn’t by using analytic software such as Google Analytics and fine tune their advertising.

2a) Tell-a-Friend

With easy to install plugins like Sharethis, visitors of the website can share the contents of the website with their friends.

2b) Keepin’ Connected – 24/7

Again, plugins work wonders. Use a Twitter plugin to broadcast current happenings to let late-comers know that it’s not over yet!

3) Making Friends with Student Groups

Student groups such as class groups or clubs are easy to target. If you wish to promote an event relating to Application/Software development, ask a Computer Science class representative or a local hacker club leader to make a short mention.

4) School Paper

Active students read it. Enough said. All you need is a small mention, which is fairly easy to do if you’re advertising something that’s school-related. 

5) Hierarchy of Power  

Big fish eats small fish. Small fish eat some weird crap that’s smaller than them. Weird crap just floats around polluting the environment. Similarly, teachers eat students and students each some of the sickest crap on the planet. Anyways, the point is that students listen to teachers most of the time and that you can get the message across by broadcasting it in class.

 

Creative and Offbeat Methods

 

1) Chalkin’ the Campus

Students are always on the move, but the good thing is that they usually take the same paths into, through and out of school. Lighten up their scenery and put something new in their paths. They will surely notice that big pasty looking message in the middle of the path that they take every day. Oh, did I mention chalk is cheap? $4 for a bucket of it.

2) Door-hangers…for Doors

Where do students live? Simple, they’re in school residences or are living off-campus. Either way, they are living underneath a roof with a door (hopefully). Door-hangers have practically guaranteed presence. Think about it, you can’t leave the house without using the door! At least that holds true for us normal folks.

3) Man with a Stick

Imagine for a second. You are on the way to school and are already 10 minutes late. You’re walking so fast that people around you suspect you’re doing your power walk exercise (but you only do that after school). As you enter the school you see a guy holding a giant sign. One lone guy, with a sign. Your first thought would be on similar lines as, “What the Frig?” Then, you’ll slow down from your exercise, er fast walk, and look at the sign because it is so weird. Substitute man with a stick, with girl with a stick to make things even weirder.

 

You gotta have some fun while working ;)

Peter Kao

I’m now Impact’s Co-Director of External Communications

Impact Entrepreneurship Group

Finally! I’m part of Impact, which is of course Canada’s largest student-run entrepreneurship group.

After they wow’d me at the Leadership Conference in 2007, I’ve been wanting to join a group that shares the same goal of helping fellow entrepreneurs and aspiring entrepreneur with all things surrounding entrepreneurship and start ups.

I’m proud to be part of the team and I can’t wait to help out on the side of marketing!

Peter Kao

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My Favorite Sites

May these links be a guide to web enlightenment. Schwing!

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