What I’ve Learned from Guy Kawasaki’s Art of Innovation Presentation
I love Google Video. They have all the documentries in the world there.
Here are some key points that I’ve made from Guy Kawasaki’s Art of Innovation presentation. If you’ve seen his Art of the Start presentation, then these will look awfully familiar to you. In fact, I think he even used the same slides…
1) The DICEE Concept
Deep - does what it should and antipicates what you need. A product that goes above and beyond in solving a need.
Intelligence - pretty obvious. Put some thought into your products/services!
Complete - great products/services also include the support infrastructure around them, such as support, forums, conferences, websites - everything.
Elegance - has to be easy to use without a 50-page manual.
Emotive - Your product/service should polarize people. Either people will love it or absolutely hate it, but the point is nobody will become indifferent to your product or service.
4) Tips for Your Pitches - The ‘10-20-30 Rule’
10 slides maximum
20 minutes for all the slides
30 is the optimal font size
The rest is for Q&A and other miscellaneous things.
You can view the entire video (~50 min. long) here:
Note: Google Video embeds are known to screw up. So if you want to watch the video full-screen, visit the original link: http://video.google.com/videoplay?docid=-3459408090550854446
Peter Kao



